Mahila Hasan
Brand & Content Strategist
Strategy, storytelling and content production for brands building their presence online.
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Strategy, storytelling and content production for brands building their presence online.
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A full-service approach to building brands online — from research and positioning through to filming, editing and reporting.
Audience research, content pillars, platform strategy and performance analysis built around your goals.
Concepts, scripting, reel formats, carousels and campaigns that give the brand a consistent voice.
Visual direction, moodboards, shoot planning and creative briefs that keep every asset on-brand.
Building repeatable systems for founder voice and personality to show up authentically online.
Partnerships, influencer collaboration and community management that compound over time.
Filming, editing, publishing and optimization — turning strategy into content that actually ships.
Brand, audience, market & goals
Define brand voice & distinction
Ideas, formats & campaigns
Analyze performance & insights
Evolve strategy based on data
A look at recent brand partnerships across hospitality, beauty, fashion and heritage products.
Product UGC and reel creation for a heritage hair oil brand, focusing on texture storytelling and benefit communication through engaging short-form content.
Story-led hospitality content across short-form video, stories, and editorial photography. The work was built around the experience and atmosphere of the property, designed to work across social and digital marketing channels.
Creator-led fashion content with editorial styling and aesthetic storytelling. Building a distinctive visual narrative for a fashion brand through consistent, high-quality reel production.
Beauty and personal-care branded content with lifestyle-focused product storytelling. Creating content that connects products to daily routines and self-care moments through authentic, relatable narratives.
Room to shape what a brand becomes online.
My favorite work is with growing brands where there is still room to shape what the brand becomes online. I can come in at the strategy stage, work alongside an existing team, or stay involved through content and execution depending on what the business needs. The scope can stay focused and practical, then grow with the brand as we learn what is working. Whether it's positioning a new concept, building community from scratch, or scaling what's already gaining traction—I'm here to build something authentic and sustainable together.
Social-first branded content creation across concept development, scripting, production, filming and editing. Building authentic, relatable narratives around product benefits.
Growth and strategic partnerships for a South Asian nutrition and wellness technology company.
Audience research and strategy with deep market insights across South Asian and North American markets.
Campaign strategy and audience engagement. Applications grew from 200 to 2,000+ through strategic content.
Monthly retainers designed to scale with the brand — from focused strategy to full studio partnership.
PKR 75,000 / month
PKR 90,000 / month
PKR 120,000+ / month
Good social media starts with knowing what the brand wants to say, who it wants to reach, and what's worth making consistently. I work with brands to build that direction, turn it into content, and keep developing it as we learn what the audience responds to.
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